If you’ve ever shopped online and noticed that prices for certain products seem identical across multiple websites, you’ve probably encountered MAP pricing. MAP stands for Minimum Advertised Price, and it’s a big deal in industries like fireplaces, grills, and home appliances.
Here’s why MAP exists, what it means for you as a customer, and why Kaminos proudly follows it.
1. What MAP Pricing Is (and Isn’t)
MAP pricing is the lowest price a retailer is allowed to advertise for a product, as set by the manufacturer. It ensures that competing retailers don’t engage in price wars that undermine the brand’s value.
MAP does not necessarily mean that the retailer can’t sell below that price — they just can’t publicly advertise it.
2. Why Manufacturers Use MAP
-
Brand Protection: Keeps products positioned as premium rather than bargain-bin.
-
Fair Competition: Smaller retailers can compete without being undercut by mega-sellers.
-
Customer Experience: Encourages retailers to provide support, not just discounts.
3. What It Means for You as a Buyer
When you see a product listed at MAP across multiple sites, it’s not a coincidence. It’s a guarantee that you’re seeing the manufacturer-approved price.
This means you can shop based on trust, service, and shipping speed — not worry about whether you’re getting scammed by an unusually low price.
4. Why Kaminos Honors MAP
We believe in providing value through service and expertise, not by slashing prices unsustainably. By respecting MAP, we ensure you get:
-
Full Manufacturer Warranty
-
Accurate, Authorized Products
-
Support Before, During, and After the Sale
MAP compliance means you can shop with confidence knowing your purchase is legitimate and protected.